Modern CRE - Brokerage
Driving growth through focused SEO and video storytelling.
Challenge
Modern CRE needed to grow their visibility and authority through consistent, high-value content, both written and video, to attract and engage their target audience.
Outcome
A content-first strategy combining SEO-driven blogs and a branded YouTube series led to massive visibility gains.
Starting with the website
Our engagement began with technical SEO and site restructuring. We migrated Modern CRE’s site from WordPress to Squarespace for speed, simplicity, and better performance – while implementing keyword targeting, page hierarchy improvements, and clean backend structure built for search.

Creating unique content that connects
With the backend dialed, we turned our focus to content. On one side: a steady cadence of SEO-driven articles tailored to Modern CRE’s core audience of brokers, owners, and investors – offering valuable insights into market trends, site selection, and development strategy.
On the other: a branded video series called “I Make Things In,” hosted by founder David. Shot in a cinematic vlog style with drone footage, the series highlights several, bold industrial brands:
• Minneapolis Cider
• Mercury Mosaics
• Woodchuck
• Hi-Bar
It's top-of-funnel content designed to build awareness and draw in a wide audience – but it also doubles as a powerful business development tool. By telling the stories of the businesses he wants to work with, David builds real relationships and positions himself as a trusted advisor in their world.
Organic Traffic
3.2X
Form Fills
+90%
Top 10 Keywords
16X
Total Keywords
1230
From visibility to credibility
The dual content strategy is delivering. Modern CRE has seen 3.2× growth in organic traffic, a 90% increase in form submissions, and now ranks for 1,200+ total keywords with 296 in the top 10. Beyond the numbers, they’ve built a distinct brand voice and presence that opens doors both online and in the field.



Feel the impact
Elevate your A/E/C firm.
Schedule your discovery call today.