Modern CRE
Driving growth through focused SEO and video storytelling.
Challenge
Modern CRE needed to grow their visibility and authority through consistent, high-value content, both written and video, to attract and engage their target audience.
Outcome
A content-first strategy combining SEO-driven blogs and a branded YouTube series led to massive visibility gains.
Starting with the website
Our engagement began with technical SEO and site restructuring. We migrated Modern CRE’s site from WordPress to Squarespace for speed, simplicity, and better performance – while implementing keyword targeting, page hierarchy improvements, and clean backend structure built for search.
Creating unique content that connects
With the backend dialed, we turned our focus to content. On one side: a steady cadence of SEO-driven articles tailored to Modern CRE’s core audience of brokers, owners, and investors – offering valuable insights into market trends, site selection, and development strategy.
On the other: a branded video series called “I Make Things In,” hosted by founder David. Shot in a cinematic vlog style with drone footage, the series highlights several, bold industrial brands:
• Minneapolis Cider
• Mercury Mosaics
• Woodchuck
• Hi-Bar
It's top-of-funnel content designed to build awareness and draw in a wide audience – but it also doubles as a powerful business development tool. By telling the stories of the businesses he wants to work with, David builds real relationships and positions himself as a trusted advisor in their world.
Organic Traffic
+41.5%
Form Fills
+90%
Top 10 Keywords
170
Top 20 Keywords
233
From visibility to credibility
The dual content strategy is delivering. Modern CRE now ranks in the top 10 for over 170 keywords, with a +41.5% increase in organic traffic and 90% more form submissions. More than just growth in numbers, they’ve established a brand voice and presence that opens doors – online and in the field.
Feel the impact
Elevate your firm.
Schedule your discovery call today.
More of our work
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