Solid Subcontracting
Positioning a multi-trade subcontractor to stand out.
Challenge
Elevate Solid’s visibility and credibility with general contractors by crafting a distinct brand, clarifying their full-service offering, and modernizing their digital presence to stand apart from typical subcontractors.
Outcome
A unified and dynamic website that clearly communicates Solid’s value: multiple trades under one roof. Their new presence positions them as an efficient, trustworthy partner for builders – supported by strong visuals, real project content, and a message that sticks.
What we Did
Brand Strategy
Website Development
Video Production
Building a brand that builders remember
Solid LLC is a residential subcontractor with a powerful edge: they offer multiple trades under one roof. While their work and reputation were solid (pun intended), they lacked a brand and digital presence that reflected their capabilities – or helped them stand out to home builders looking for reliable partners.
Solid approached Vnzo AEC with one clear goal: become more findable and more memorable in a crowded field of subcontractors.
Strategy first
We kicked things off with a focused brand strategy engagement, setting out to understand how Solid was currently perceived, what made them different, and how we could turn that into compelling messaging. Four clear objectives guided the process:
- Understand the current perception of Solid
- Differentiate Solid in a saturated market
- Develop messaging that speaks to builders
- Lay the foundation for long-term marketing
Through interviews and competitive research, we discovered that while most subs specialize in just one trade, Solid brings together multiple teams across demolition, framing, window and door installation, decks, and both exterior and interior trim. This makes them an incredibly efficient choice for home builders.
The insight led to a defining brand line:“All of your trades, under one roof.”
Simple. Memorable. True.
A website with craft
Most subcontractors have static, outdated websites. We knew Solid needed something more – something that reflected the precision and care they bring to every job site.
The new site introduces subtle motion, custom photography, and a user experience that clearly showcases their full range of services. We visited over a dozen job sites to capture real work in progress – no stock photos, no fluff. We also gathered testimonials from general contractors to build trust and reinforce credibility throughout the site.
The result is a bold, modern digital presence that mirrors Solid’s craftsmanship and positions them as the go-to partner for builders who value quality, efficiency, and simplicity.
Key outcomes:
- A clear, differentiated brand message
- A visually dynamic website with strong UX
- A library of real project imagery and video
- Trust-building testimonials from GCs
- Increased visibility and credibility with home builders
By combining strategic insight with boots-on-the-ground execution, Vnzo AEC helped Solid become more than just another subcontractor—they're now a builder’s best-kept secret, finally visible.
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