Architechne

Fresh off of branching out from a larger firm, Architechne hired Vnzo AEC to design their brand as it entered the residential home improvement marketplace.

Challenge

Branch out from a large contractor and develop the branding, experience, and develop a winning go-to-market strategy.

Outcome

A killer brand identity, improved website experience, and a growth plan to take the company to new heights.

What we Did

Competitor Analysis

Brand Identity

Web Development

Links
Website

The beginning

Architechne, formerly a division of Dean’s Home Services, is a residential home automation and entertainment company led by serial entrepreneur Jeff Cole. Upon branching out from Dean’s, it was clear the company needed a brand to go along with the name – that’s when Vnzo AEC was hired.

The project was underway after a few discovery sessions and workshops outlining the inspiration and goals behind the brand. That’s when our Sr. Designer, Mr. Charlie Ross, started on concepts.

The "Finding Your Comfort Level" Concept
The "Home is Where the Tech is" Concept
The "Getting On the Same Wavelength" Concept

And after several workshops, we were able to distill the final identity:

Gaining traction

With the new identity set, we began bringing it to life through various means. From physical collateral (business cards and van wraps) to website revisions and social media accounts – we covered it all.

After launching the brand in spring 2023, Architechne has already begun making a name for itself and set to outpace its financial forecasts by 2024.

Hear what they
had to say

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